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How to Choose a Research Methodology

Let your research questions, not habit, decide how you investigate.

7 min read · Written by UK academic writers

Your methodology choice shapes your data, analysis and conclusions, so it deserves careful thought rather than defaulting to what feels familiar. This guide helps you choose an approach that genuinely fits your study.

Start From Your Research Questions

The right methodology is the one that can answer your questions. Questions about measurement point to quantitative methods; questions about experience point to qualitative methods.

Weigh the Three Approaches

Consider qualitative, quantitative and mixed approaches against your questions and aims.

• Quantitative for measuring and testing
• Qualitative for meaning and experience
• Mixed methods for breadth and depth

Consider Feasibility

A methodology must be realistic. Check whether you can access the necessary participants or data, and whether you have the time and skills the methods require.

Think About Your Philosophy

Many dissertations expect you to acknowledge your research paradigm, such as positivism or interpretivism, because it underpins your methodological choices. Align your approach with it.

Check Ethics and Justify Your Choice

Ensure your chosen methods are ethically sound and, in your methodology chapter, justify why your approach is the best fit rather than simply describing it.

Frequently Asked Questions

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